Loyalty is arranging a four-hour layover at Dulles Airport to ensure ample time to rent a car and drive roughly thirty minutes to the House of Dynasty restaurant for a favorite dish. Of course with nearly three hours before the connecting flight you not only have time for a leisurely lunch, you also can take an order to go. Making your fellow passenger’s stomachs growl is a great way to break the monotony of a long flight!
Are you loyal to a particular brand or business? Would you go out of your way and past a competitor with a lower price for a more professional, pampered or personalized experience? What makes people so loyal, willing to pay more and go farther? Anyone can copy a product and build good quality, it is really the service that makes the difference.
Some companies do a better job of serving their customers well and building long-term relationships. My observations suggest that companies which not only provide for your needs, but exceed your expectations gain the highest levels of loyalty. With loyalty comes a greater level of customer retention, finances (lower costs, higher sales and profits), and stronger growth.
If a company can improve performance, generate more sales and drive more customer growth by creating loyal customers, can you?
With few exceptions most of us have many customers. As an employee we have an ethical obligation to serve our chain of management, the owners and or shareholders. Your boss, in a way, is your customer. The better job you do the more likely he is to be loyal to you. With loyalty comes greater levels of customer retention (job security), finances (income), and stronger growth (career path).
Our co-workers are our customers. We provide a service to them and support them in their roles. Better service results in greater levels of customer retention (relationships), finances (opportunities), and stronger growth (networking).
We also work to provide for the care and comfort of our loved-ones, so in a sense, they too are customers. Serving our family better results in greater levels of customer retention (relationships), finances (earning, saving and investing), and stronger growth.
Like a business we can and should strive to better serve our customers. We can make the effort to learn more about each one, their wants and desires, and work towards helping them achieve their goals and objectives.
Like a business that caters to their customers to gain greater levels of loyalty, we can gain loyalty too. Friends, family and coworkers will work harder for you if you work harder for them. With loyalty from a boss you have greater job security and opportunity for advancement. With loyalty from friends you have someone to help you move the heavy furniture or play a game of ball with. With loyalty from family, you have partners that work with you to achieve personal goals.
Investing in your relationships, both personal and professional, like a good business would invest in their customers, will pay dividends in your future.
Readers: Are there any companies that you are crazy loyal to and why? How about the people in your life, are they really loyal to you? Would they go out of their way for you? If not, what are you going to do about it?
photo by Andrew R. Whalley
Full Disclosure: This is not a paid post! I really do love House of Dynasty that much!
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